In the Media

The campaign was off to a flying start!

The collective's launch editorial was featured in Kauppalehti, Talouselämä and Kaleva. This first editorial outlines the challenges Finland faces, most notably the growing labor market disparities and a shrinking workforce. The solution is to activate immigrants and help them reach their full potential.

The collective's launch editorial was featured in Kauppalehti, Talouselämä and Kaleva. This first editorial outlines the challenges Finland faces, most notably the growing labor market disparities and a shrinking workforce. The solution is to activate immigrants and help them reach their full potential.

Campaign Launch Event 27.3

On Thursday 27 March, the Attitude Change campaign led by The Shortcut organised its Launch Event. More than 15 campaign partners joined us at the in-person get-together.

We heard from our speakers Jouko Pölönen, CEO of Ilmarinen, Kaarle Hämeri, Chancellor of Helsinki University, Anna Kaskeala-Moore of Metacore, Terhi Lindgren of Attendo and Youssef Zad, of Suomen Startup-Ytheisö, all Finland's shrinking workforce and the importance of welcoming migrants to Finland to join that workforce. Migrants still face many challenges in terms of language requirements and social integration. Some leave Finland again and that is a missed opportunity for us all. The presentations were followed by a lively debate. The Shortcut is very pleased to bring together so many like-minded organisations in our broad coalition, and we are keen to further expand and to continue the debate.

Helsingin Sanomat's Saska Saarikoski attended and wrote a 'pääkirjoitus' about the event. You may read it here.

On Thursday 27 March, the Attitude Change campaign led by The Shortcut organised its Launch Event. More than 15 campaign partners joined us at the in-person get-together.

We heard from our speakers Jouko Pölönen, CEO of Ilmarinen, Kaarle Hämeri, Chancellor of Helsinki University, Anna Kaskeala-Moore of Metacore, Terhi Lindgren of Attendo and Youssef Zad, of Suomen Startup-Ytheisö, all Finland's shrinking workforce and the importance of welcoming migrants to Finland to join that workforce. Migrants still face many challenges in terms of language requirements and social integration. Some leave Finland again and that is a missed opportunity for us all. The presentations were followed by a lively debate. The Shortcut is very pleased to bring together so many like-minded organisations in our broad coalition, and we are keen to further expand and to continue the debate.

Helsingin Sanomat's Saska Saarikoski attended and wrote a 'pääkirjoitus' about the event. You may read it here.

SuomiAreena 2025: Full-day Discussion of Skilled Labour Migration

SuomiAreena 2025: Full-day Discussion of Skilled Labour Migration

We spent a full day at SuomiAreena 2025 participating in ‘Työperäisen maahanmuuton päivän’ – a whole day event dedicated to skill laboured migration. Our CEO Riikka Loisamo hosted and had a fireside chat with keynote speaker Peter Sarlin, CEO of Silo AI, to discuss AI developments and opportunities for Finland. The day ended with a roundtable discussion with campaign partners from our Attitude Change Collective – Maanpuolustajien kollektiivi.

Read our recap of SuomiAreena here.

Editorials

Editorials

  1. Talouselämä 31.5.2025: Osaajapula uhkaa – Suomessa on 200 000 lasta vähemmän 15 vuoden päästä (Suomen Yrittäjät, Keskuskauppakamari)

  2. Helsingin Sanomat 13.10.2025: Suomen talous ja huoltovarmuus tukeutuvat ulkomaisiin osaajiin (Barona, TEK)

  3. Talouselämä 6.12.2025: Teknologia-ala huutaa apua: Ilman maahanmuuttajia ei ole kasvua (MetaCore, RELEX)

  4. Kauppalehti 17.12.2025: Suomi tarvitsee vahvan, kansainvälisen startup-ekosysteemin (Maria 01, Finnish Startup Community)

  5. Helsingin Sanomat 12.1.2026: Kansainväliset osaajat on saatava pysymään Suomessa (University of Helsinki, Suomen Ekonomit)

  6. Talouselämä 22.3.2026: Suomeen muuttaneiden perheiden sopeutuminen on kriittistä – Tässä on ratkaisu (We Foundation)