In the Media
The campaign was off to a flying start!
The collective's launch editorial was featured in Kauppalehti, Talouselämä and Kaleva. This first editorial outlines the challenges Finland faces, most notably the growing labor market disparities and a shrinking workforce. The solution is to activate immigrants and help them reach their full potential.
Campaign Launch Event 27.3
On Thursday 27 March, the Attitude Change campaign led by The Shortcut organised its Launch Event. More than 15 campaign partners joined us at the in-person get-together.
We heard from our speakers Jouko Pölönen, CEO of Ilmarinen, Kaarle Hämeri, Chancellor of Helsinki University, Anna Kaskeala-Moore of Metacore, Terhi Lindgren of Attendo and Youssef Zad, of Suomen Startup-Ytheisö, all Finland's shrinking workforce and the importance of welcoming migrants to Finland to join that workforce. Migrant still face many challenges in terms of language requirements and social integration. Some leave Finland again and that is a missed opportunity for us all. The presentations were followed by a lively debate. The Shortcut is very pleased to bring together so many like-minded organisations in our broad coalition, and we are keen to further expand and to continue the debate.
Helsingin Sanomat's Saska Saarikoski attended and wrote a 'pääkirjoitus' about the event. You may read it here.